Ecommerce & DTC
CEO · CMO · Head of Growth
The situation
You're spending €40k a month on Meta and Google to acquire customers who buy once and disappear. Your retention rate is sitting at 23% and you've accepted that as normal.
The problem
You have two years of purchase history, browse behaviour, and basket data. Your last campaign went to your entire list with the same message.
The question
You called that personalisation. Your customers noticed. They don't feel it. What if you knew what each customer wants to buy - and when?